Review: Meffert, Heribert: Marketing und Neue Medien
Abstract
Preferred Citation
BibTex
Backes, Ursula; Gellner, Winand: Meffert, Heribert: Marketing und Neue Medien. In: medienwissenschaft: rezensionen, Jg. 3 (1986), Nr. 3, S. 370. DOI: http://dx.doi.org/10.25969/mediarep/11306.
@ARTICLE{Backes1986,
 author = {Backes, Ursula and Gellner, Winand},
 title = {Meffert, Heribert: Marketing und Neue Medien},
 year = 1986,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/11306}",
 volume = 3,
 address = {Tübingen},
 journal = {medienwissenschaft: rezensionen},
 number = 3,
 pages = {370--},
}
 author = {Backes, Ursula and Gellner, Winand},
 title = {Meffert, Heribert: Marketing und Neue Medien},
 year = 1986,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/11306}",
 volume = 3,
 address = {Tübingen},
 journal = {medienwissenschaft: rezensionen},
 number = 3,
 pages = {370--},
}
Keywords
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