From Social Data to Body Data to Psy Data: Tap, Tap, Tap

Abstract

Our networked condition under capital relations continues to open pathways to tap into new sources of value. Since the social media turn, the expansion of capital in the digital realm has successfully tapped into body data by way of products like Fitbit. More recently, the proliferation of psy data is underway with chat bots, backed by artificial intelligence to harvest the last remaining and intimate part of expressiveness that neoliberal subjects are producing: mental health apps are at the last frontier of capital’s attempts to profitably govern its subjects. To understand these processes, a recap of Marxian theory and the use of some tools created by Félix Guattari will be undertaken.