Article:
Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming

Author(s): Vinson, Emily
Abstract

Television as a means of distributing public health information and influencing health behaviours was recognized even in the earliest days of broadcasting, a natural extension of health messaging on radio and film. This paper examines the place health-focused programming held in the United States’ educational television landscape and the role of Dr Richard I. Evans, social-psychology researcher, who sought to use television to influence the behaviours of youths engaging in “risky” activities.


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BibTex
Vinson, Emily: Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming. In: VIEW Journal of European Television History and Culture, Jg. 9 (2020), Nr. 18, S. 7-22. DOI: http://dx.doi.org/10.25969/mediarep/15362.
@ARTICLE{Vinson2020,
 author = {Vinson, Emily},
 title = {Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming},
 year = 2020,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/15362}",
 volume = 9,
 address = {Hilversum},
 journal = {VIEW Journal of European Television History and Culture},
 number = 18,
 pages = {7--22},
}
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