Article:
From Family Doctor to Healthentainment: Health Topics in the Italian Public Service from Neo-Television to Post-television

Author(s): Leonzi, SilviaCiofalo, GiovanniUgolini, LorenzoCiammella, Fabio
Abstract

The paper analyses health and public health representation within RAI (Radiotelevisione Italiana) programmes in the shift from neo-television to post-television. To this purpose, it presents the result of a qualitative media content analysis on three different RAI programmes, attributable to different television genres and aired in the two periods considered. The analysis shows that in the shift from neo-television to post-television a recurrent genre arose which we call healthentainment: evolving from health representation to health storytelling, this genre integrates varied expert knowledge with new topics and new means of public involvement; flexible regarding information content, it is however firmly science-based.


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Leonzi, Silvia; Ciofalo, Giovanni; Ugolini, Lorenzo; Ciammella, Fabio: From Family Doctor to Healthentainment: Health Topics in the Italian Public Service from Neo-Television to Post-television. In: VIEW Journal of European Television History and Culture, Jg. 9 (2020), Nr. 18, S. 141-154. DOI: http://dx.doi.org/10.25969/mediarep/15363.
@ARTICLE{Leonzi2020,
 author = {Leonzi, Silvia and Ciofalo, Giovanni and Ugolini, Lorenzo and Ciammella, Fabio},
 title = {From Family Doctor to Healthentainment: Health Topics in the Italian Public Service from Neo-Television to Post-television},
 year = 2020,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/15363}",
 volume = 9,
 address = {Hilversum},
 journal = {VIEW Journal of European Television History and Culture},
 number = 18,
 pages = {141--154},
}
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