Article:

Text – Bild – Körper. Vilém Flussers medientheoretischer Weg vom Subjekt zum Projekt

Vilém Flussers media theory reflects comprehensively upon the entire evolution of media from the very production of tools to early cave painting and on to the so called technoimages and digital culture. The process of abstraction in the course of media evolution leads to elements that cannot be any longer minimized and which again allow for the invertion of the process in the form of medial design; in the new media culture, man is no longer object or subject, but project. Thus, the last step of this process is not only the designing of images, but also of objects and bodies. The following contribution presents Flussers media theory in respect to this latest level with which Flusser anticipates the current developments.