The Rules of Attraction: Urban Design, City Films, and Movement Studies

Abstract

William H.Whyte’s instructional film The Social Life of Small Urban Spaces (1979), which chronicles the findings of his decade-long study of people’s behavior in small urban spaces in New York City in the 1970s, offers a precise analysis of the rules of attraction that draw people into places and that keep them attached. By combining direct observation with complex technical arrangements and new forms of movement studies, Whyte’s study advocates a quintessentially process-oriented understanding of ‘placemaking’ that shaped a new bottom-up approach to urban design in the 1970s.