Article: Media Cultures of Value.
Economy, Politics, and Art in WEB 3. Introduction
Abstract
The recent surge in Bitcoin’s value and the emerging of Web3 as a new layer of the
internet are reshaping digital infrastructures. While artifical intelligence (AI) dominates
current discourse on digital technologies, blockchain technology has quietly
influenced finance, governance, and digital ownership, thereby raising questions
concerning datafication, decentralization and economic control. The introduction
proposes media cultures of value as a framework to think about Web3. With this issue
we explore the potential of Web3 to challenge platform capitalism or reinforce
user control, examining the various values and ideological tensions that exist among
blockchain ecosystems. The blockchain technology, as a networked medium intricately
associated with finance, gives rise to different media cultures of value and,
in turn, to different forms of digital governance models. Adopting a media studies
perspective, this collection critically investigates the cultural, economic, political,
and aesthetic implications of blockchain technology, seeking to do so beyond the
scope of speculation and hype.
Keywords

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