Article:

Das Zuschauergefühl. Möglichkeiten qualitativer Medienanalyse

What can media studies gain by coupling theoretical models of the film experience with empirical research in cognitive psychology and the neurosciences? Arguing from within a theoretical framework that combines the insights of cognitive film theorists such as Gregg Smith and Ed Tan with concepts from Deleuzian film theory, the authors take the war film genre as their point of departure to develop a research design that allows for more than merely a verification of the speculative intuitions of film theory. As the authors argue, the combination of film theory with psychology and neurosciences represents a productive new approach to the aesthetic dimension of media communication, an area hitherto unaccounted for or actively ignored by empirical research into so-called media effects.