Book part: Late Capitalism and the Scientific Image of Man. Technology, Cognition, and Culture
Author(s):
Abstract
The essay introduces Wilfrid Sellars’ conception of the
scientific image of man against the backdrop of the cognitive
malaise of the contemporary digital mediascape. It is
argued that the emerging scientific understanding of cognition
will not only help us to further diagnose the cognitive
pathologies at work in late capitalism, but also will allow
us to construct alternate techno-cultural scenarios untapping
the potentialities of neurotechnology. This line of
reasoning engages with Adorno and Horkheimer’s critique
of Enlightenment reason on the basis of the recent work on
nihilism, rationalism, and cognitive science by Ray Brassier
and Thomas Metzinger. In particular, it argues that a speculative
reconsideration of Enlightenment Prometheanism
provides the critical context for unleashing the cognitive
and technological potencies that late capitalism is currently
inhibiting.
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