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dc.creatorPayne, Alisong
dc.date.accessioned2018-09-26T11:45:10Z
dc.date.available2018-09-26T11:45:10Z
dc.date.issued2013
dc.identifier.urihttps://mediarep.org/handle/doc/3268
dc.description.abstractCatherine Johnson’s book BRANDING TELEVISION (Abingdon and New York: Routledge, 2012) contributes to television studies by describing, explaining, and illustrating why and how television industries have turned to branding as a response to changes in technology. The book examines the television industries in the United States and the United Kingdom suggesting that, while the evolution of television into a digital, multi-channel, multi-platform industry has not followed a common route or time frame, the adoption of branding as a strategy to respond to greater competition has been similar in both countries. Johnson illustrates her argument with case histories from Fox, HBO, and MTV in the United States and the BBC, ITV, Channel 4, Channel 5, and UKTV in the United Kingdom.en
dc.languageeng
dc.publisherAmsterdam University Press
dc.relation.ispartofseriesNECSUS. European Journal of Media Studies
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectBuchde
dc.subjectRezensionde
dc.subjectMarkenpolitikde
dc.subjectMarketingde
dc.subjectTechnologiede
dc.subjectFernsehende
dc.subjectbook reviewen
dc.subjectbrandingen
dc.subjecttechnologyen
dc.subjecttelevisionen
dc.subject.ddcddc:791
dc.titleBranding Televisionde
dc.typereview
dcterms.bibliographicCitationPayne, Alisong (2013): Branding Television. In: NECSUS. European Journal of Media Studies 2 (1), 268–273. DOI: https://doi.org/10.5117/NECSUS2013.1.PAYN.
dc.type.statuspublishedVersion
local.source.spage268
local.source.epage273
local.source.issue1
local.source.volume2
dc.identifier.doi10.5117/NECSUS2013.1.PAYN
dc.relation.isPartOfissn:2213-0217
local.coverpage2019-08-26T16:38:27


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