Beer, David2018-09-262018-09-262013https://www.necsus-ejms.org/test/playing-with-digital-by-product-data-an-indicative-example/https://mediarep.org/handle/doc/3273It is fairly common knowledge that all sorts of everyday interactions and engagements with media are captured as byproduct data. It is probably also fairly well-known that such data is routinely harvested by capitalist organisations which then use it in an attempt to predict things about us. However, the ways in which this byproduct data recursively feeds back into Web culture has received much less attention.engCreative Commons Attribution Non Commercial No Derivatives 4.0 GenericPersonenbezogene DatenDigitalisierungTwitterdatadigital30410.5117/NECSUS2013.1.BEER10.25969/mediarep/150902213-0217