Born, Simon2020-09-232020-09-232020https://mediarep.org/handle/doc/15870deuCreative Commons Attribution 3.0 GenericFranchiseMedienfranchiseTransmedialitätMedienkonvergenz791302.23James Fleury, Bryan Hikari Hartzheim, Stephen Mamber (Hg.): The Franchise Era: Managing Media in the Digital Economy10.25969/mediarep/148822196-4270