Lebe, JuliaScheffer, BerndJahraus, OliverPackard, StephanSuman, Iulian2022-09-222022-09-222022-09-16https://www.medienobservationen.de/2022/0916suman/https://mediarep.org/handle/doc/20111Despite the vast research regarding non-conformative bodies, there is little material on the gay bear representation in fashion modelling. This article investigates the bear embodiment in the runway shows of Walter Van Beirendonck Spring/Summer 2010 Wonder. Critical visual analysis follows the gay bear symbolism in the video recordings ofthe runways, revealing how it challenges the fashion industry’s body standards through body-inclusive gay bear embodiments.engGeschlechternormenMaskulinitätModeModedesign300Scruffy Masculinities. Gay bear representations in the runways of Walter Van Beirendonck’s Spring/Summer 2010 Wonder collection.10.25969/mediarep/18952nbn:de:101:1-20220919132814210397021612-7315