Handberg, Kristian2018-09-262018-09-262015https://www.necsus-ejms.org/test/no-time-like-the-past-on-the-new-role-of-vintage-and-retro-in-the-magazines-scandinavian-retro-and-retro-gamer/https://mediarep.org/handle/doc/3386The article presents a cultural historical rendition of the terms vintage and retro and how the revival of the recent past based on objects of modern culture is a characteristic feature of late 20th and 21st century culture. In the words of music critic Simon Reynolds, we have entered a state of retromania, where revival has become ubiquitous and has changed the focus from new to old. Retro and vintage has been made accessible to a wider audience and is not delimited to the subcultural sphere. This development is shown and analysed through the case of two monthly magazines: SCANDINAVIAN RETRO (2011-present) and RETRO GAMER (2005-present). On the basis of these specialised retro medialisations the framing of the past through retro and vintage is discussed and suggested as being nurtured by myth and well as materiality.engKollektives GedächtnisDesigngeschichteDesignGeschichteSachkulturretro gamingRevival-Kulturvintagecultural memorydesign historymaterial cultureretroretro gamingrevival culturevintage79110.5117/NECSUS2015.2.HAND10.25969/mediarep/152032213-0217