Handberg, Kristian2018-09-262018-09-262015https://www.necsus-ejms.org/test/no-time-like-the-past-on-the-new-role-of-vintage-and-retro-in-the-magazines-scandinavian-retro-and-retro-gamer/https://mediarep.org/handle/doc/3386The article presents a cultural historical rendition of the terms vintage and retro and how the revival of the recent past based on objects of modern culture is a characteristic feature of late 20th and 21st century culture. In the words of music critic Simon Reynolds, we have entered a state of retromania, where revival has become ubiquitous and has changed the focus from new to old. Retro and vintage has been made accessible to a wider audience and is not delimited to the subcultural sphere. This development is shown and analysed through the case of two monthly magazines: SCANDINAVIAN RETRO (2011-present) and RETRO GAMER (2005-present). On the basis of these specialised retro medialisations the framing of the past through retro and vintage is discussed and suggested as being nurtured by myth and well as materiality.engCreative Commons Attribution Non Commercial No Derivatives 4.0 GenericKollektives GedächtnisDesigngeschichteDesignGeschichteSachkulturretro gamingRevival-Kulturvintagecultural memorydesign historymaterial cultureretroretro gamingrevival culturevintage79110.5117/NECSUS2015.2.HAND10.25969/mediarep/152032213-0217