Leonzi, SilviaCiofalo, GiovanniUgolini, LorenzoCiammella, Fabio2021-01-082021-01-082020http://viewjournal.eu/articles/10.18146/view.219/https://mediarep.org/handle/doc/16173The paper analyses health and public health representation within RAI (Radiotelevisione Italiana) programmes in the shift from neo-television to post-television. To this purpose, it presents the result of a qualitative media content analysis on three different RAI programmes, attributable to different television genres and aired in the two periods considered. The analysis shows that in the shift from neo-television to post-television a recurrent genre arose which we call healthentainment: evolving from health representation to health storytelling, this genre integrates varied expert knowledge with new topics and new means of public involvement; flexible regarding information content, it is however firmly science-based.engCreative Commons Attribution Share Alike 4.0 GenericFernsehenGesundheitItalienItalyPublic healthRAI (Radiotelevisione Italiana)neo-televisionpost-televisioninformationentertainmentedutainment070791https://doi.org/10.18146/view.21910.25969/mediarep/153632213-0969