Sützl, WolfgangStalder, FelixMaier, RonaldSarikakis, Katharine2018-10-082018-10-082012978-3-902811-74-5https://mediarep.org/handle/doc/3672This paper discusses the dimensions and dynamics that configure the ways in which 'sharing' takes place in social media environments. It pays attention to the policy and political economic environments in constituting sharing as a certain act and 'moment' within the continuum of production-consumption and addresses sharing as a form of labour. The discussion argues that the conditions shaping the act and ideology of sharing, allow certain 'sharing practices while demonising others'. This is facilitated by both organisational and state policies, as well as a gap of comprehensive user-centred regulation.engsharingSocial MediaprivacyFacebook30010.25969/mediarep/2018978-3-902811-74-5http://dx.doi.org/10.25969/mediarep/806