Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing

Bies, Werner2019-08-302019-08-301988https://mediarep.org/handle/doc/11646deu070791Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing10.17192/ep1988.3.635010.25969/mediarep/107370176-4241