Yeqi, Zhu2019-01-082019-01-082017https://necsus-ejms.org/intertextuality-cybersubculture-and-the-creation-of-an-alternative-public-space-danmu-and-film-viewing-on-the-bilibili-com-website-a-case-study/https://mediarep.org/handle/doc/4168I will examine the film-viewing experience influenced by ‘Danmu’ (literally barrage), particularly popularised in China by the website Bilibili.com. As a combination of private and public film screening-viewing-transformation systems, Danmu allows the viewer to develop a ‘paracinematic’ reading. It is also used by the audience as a way of constructing a ‘public space’, making the website function as an alternative to limited offline screening and discussion spaces. I will argue that film viewing by appropriating the cybersubcultural platform creates a sphere where the ‘modern’ and ‘postmodern’ receptions of films join hands.engCreative Commons Attribution Non Commercial No Derivatives 4.0 GenericNetzkulturFilmrezeptionIntertextualitätBilibilicybersubcultureDanmuintertextualitypublic space79110.25969/mediarep/33992213-0217