Rosendo, Nieves2021-08-032021-08-032015https://mediarep.org/handle/doc/17361Building on Henry Jenkins’ definition of transmedia storytelling as »the art of worldmaking« (JENKINS 2006: 114), which puts the world at the center of storytelling, this article focuses on two tools for the apprehension of a transmedial world from a perspective which takes into account the specificity of media and production: the transmedial ›bible‹ and the ›canon‹. For this purpose, I use as an example the entertainment franchise HALO (343i), which originated in the videogame HALO. COMBAT EVOLVED (2001).engTransmedialitättransmediales ErzählenGames StudiesKonvergenzkulturTransmedia Storytellingtransmedialityconvergence culture794Henry Jenkins10.25969/mediarep/16490HALO1614-0885