2020/2 — Zirkulation

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Zirkulation im Netzwerk. Eine Betrachtung zur Zirkulationskraft von Filmfestivals
Loist, Skadi (2020) , S. 55-63
Activities at A-festivals such as Cannes show how much influence festivals have on the exploitation chain of films. A festival premiere promises to generate buzz through the attendance of the press and sales to distributors; this is followed by further festival screenings, a distribution strategy, and theatrical release. This article looks at the circulation of films through the festival network and uses approaches from film festival research and media industry studies, which favor the term circulation over distribution, to suggest that we use the concept of «circulation power». These considerations are supported by initial results from the empirical research project «Film Circulation in the International Festival Network».