2023/1 - #Ports

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The use of sound and film as rebranding strategies in two Danish port cities
Lange, Ida Sofie Gøtzsche; Laursen, Lea Holst; van Hulst Pedersen, Marieke (2023) , S. 81-103
Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and in the port of Hirtshals, through film productions foregrounding cultural, social, and physical-material aspects of the port. The paper analyses the role of sound and film in place-branding and port city development and discusses the challenges and benefits of these ventures as a port city transformation strategy, and in the building of positive port city narratives.