2016 | 23

Browsing 2016 | 23 by Subject "ddc:777"

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  • Article
    DIE DA!?! Potentials of Pointing in Multimodal Contexts
    Ihde, Tim (2016) , S. 5-16
    The following article focuses on complex pointing structures in multimodal contexts in the German music video DIE DA!?! by Die Fantastischen Vier. De-parting from the two-field-theory of Karl Bühler and the concept of multimodality by Ellen Fricke, these structures are described. ›Pointing words‹ (deictics) and nonverbal pointing structures in combination change the qualities of their references. The potentials and problems of multimodal pointing complexes, which emerge through the interaction of the visual level, sounds, and editing, are different from these of their elements. This article describes how these complexes work and that they are more than just the sum of their parts.
  • Article
    Roman Jakobson Revisited. The Multimodal Trailer Event
    Krebs, Heike (2016) , S. 17-29
    Taking Roman Jakobson’s functions of language as a starting point, this pa-per develops a multimodal application of Jakobson’s linguistic theory in or-der to describe the communicative functions of the trailer for the first James Bond film, DR. NO (1962). The trailer as the main advertising instrument within film marketing seems especially apt for this aim, given both its modal com-plexity and clear functional purpose of selling the film. Yet, contrary to the assumption of the conative function being most central in a trailer, a closer analysis on the micro level of the different visual, auditory and filmic modes a trailer offers shows that the expressive and ref-erential functions are more elaborate and, thus, predominant. Other functions, such as the phatic, poetic and metalingual/metamodal functions stay in the background, still being central in that they provide the viewer an aesthetic and exciting viewing event and therefore a possible reason for wanting to watch the advertised film itself.