2019 | 16 | Public Service Broadcasting in the Digital Age
This special issue proposes a reexamination of public service broadcasting (PSB) in the light of the most recent technological, political and economic developments. Traditional public service broadcasters, ideally designed to serve citizens rather than consumers to inform the national conversations in well-informed democracies, face the double challenge of commercialization (since the 1980s) and digitization (since the 1990s). The question of their survival in this context has been posed again and again. The need for a redefinition seems inevitable.
Co-edited by Jérôme Bourdon, Mette Charis Buchman and Peter B. Kaufman
Co-edited by Jérôme Bourdon, Mette Charis Buchman and Peter B. Kaufman
Browsing 2019 | 16 | Public Service Broadcasting in the Digital Age by Subject "Europe"
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- ArticleAudience Participation in PSM from a Media-centric to a Society-centric Approach: The Monitor as a Best Practice of the Dutch Public Broadcaster NPOVanhaeght, Anne-Sofie (2019-12-19) , S. 45-58Audience participation in production of public service media programs appears to achieve objectives that are more often media-centric than society-centric. The Monitor, a journalism program of Dutch public broadcaster NPO chooses not to focus on participation in production but on participation in the information-gathering phase. We investigate whether and how participation in this stage involves society-centric participation. We carry out expert interviews with the journalists, questioning their intentions and how they evaluate audience input in terms of societal objectives. In the conclusion, we discuss how participation in pre-production can help journalists to step out of their bubble.
- ArticleEditorial: Public Service Broadcasting in the Digital AgeBourdon, Jérôme; Buchman, Mette Charis; Kaufman, Peter B. (2019-12-19) , S. 1-4This special issue proposes a reexamination of public service broadcasting (PSB) in the light of the most recent technological, political and economic developments. Traditional public service broadcasters, ideally designed to serve citizens rather than consumers to inform the national conversations in well-informed democracies, face the double challenge of commercialization (since the 1980s) and digitization (since the 1990s). The question of their survival in this context has been posed again and again. The need for a redefinition seems inevitable.
- ArticleThe Hidden Jewel in Public Service BroadcastingBroch, Louise (2019-12-19) , S. 31-44This article tells the story of the value of a part of the DR archives which has not been recognized before. The value of local stories and how a tent filled with local archive materials in interactive installations became a success. The article uses theories about people’s interaction with social media to figure out why visitors in the tent were amazed by the local events, and to understand why all age groups were attracted to the interactive tools. The article also discusses problems of gathering statistics and gives examples of similar projects, which focus on local audiovisual materials.
- ArticleInformed & Educated: When Public Service Radio Learns from the Commercial Radio SectorMcMahon, Daithí (2019-12-19) , S. 59-73Using the Irish Radio Industry as a case study, this chapter illustrates how the Public Service Broadcaster (PSB), Raidió Teilifís Éireann (RTÉ), was slow to react to change and the effect this had on the organisation’s competitiveness. This chapter analyses how RTÉ’s youth radio station, RTÉ 2fm, lost its place as the market leader to the competition including commercial station Beat and other stations as it resisted the required technological, social and economic change which ultimately affected its listenership. The author argues that the independent sector led the way in innovation and affected change which greatly benefited the industry as a whole and brought it into the digital age. This research was based on a methodology involving in-depth interviews, online surveys, textual analysis, direct observation and a longitudinal content analysis.
- ArticleTranslating PSM Policy into Production Practices: Studying Newsroom Management Strategies towards Audience Engagementte Walvaart, Marleen (2019-12-19) , S. 88-97PSM policy documents aim at interactive audience engagement, but production practices show many limitations to achieve this. This article studies how PSM policy is translated into practice, by analysing the newsroom management strategies about audience engagement. In-depth interviews were conducted with managers at different levels of the Flemish public service company VRT. Results show that managers primarily aim at immersive engagement through newsroom convergence and VRT brands. They value interactive engagement as well, but those experiments remain vulnerable. Newsroom management strategies are closely based on practices and audience behaviour, while there is a much larger distance with broader VRT policy.
- ArticleWho’s Afraid of the Past: The Role of Archives in Shaping the Future of PSBsKolokytha, Olga; Korbiel, Izabela; Rozgonyi, Krisztina; Sarikakis, Katharine (2019-12-19) , S. 5-17The focus of this paper is on the role of audiovisual archives for PSBs with regards to their function as democratic and inclusive institutions. We discuss the importance of audiovisual archives as integrated parts of PSBs, argue that accessibility of archives is a universal service and as such, a fundamental factor for PSBs to fulfil their democratic functions in the 21st century. We investigate structural, legal and institutional factors that impact on the state of archives using empirical evidence from four archives of PSBs and focus on four key elements of accessibility, namely equality, cross-border access, media literacy and contextualisation, and archives awareness. Our research highlights some of the struggles and contradictions that PSBs find themselves into as a result of pressures and tensions between institutions, the market and the citizens.