Article:
Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM

Author(s): Fehrle, Johannes

Abstract

In this article, I examine the SCOTT PILGRIM franchise from an adaptation as well as a transmedia franchising angle, setting these approaches off from Henry Jenkins’ conceptualization of transmedia storytelling. By focusing mainly on Edgar Wright’s film adaptation, I examine how remediation is used in the film as a strategy to link the adaptation to the comic books as well as the simultaneously released video game. I argue that the film both integrates itself into the larger franchise by drawing on the other products, particularly through its visual aesthetics, and opens the door to a larger transmedial world by ›simulating‹ its existence through references to other products that seem to, but do not in fact, exist in our world.

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BibTex
Fehrle, Johannes: Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 11 (2015), Nr. 1, S. 4-16. DOI: http://dx.doi.org/10.25969/mediarep/16504.
@ARTICLE{Fehrle2015,
 author = {Fehrle, Johannes},
 title = {Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM},
 year = 2015,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/16504}",
 volume = 11,
 address = {Köln},
 journal = {IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft},
 number = 1,
 pages = {4--16},
}
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The item has been published with the following license: Unter Urheberrechtsschutz