Article: Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM
Abstract
In this article, I examine the SCOTT PILGRIM franchise from an adaptation as well as a transmedia franchising angle, setting these approaches off from Henry Jenkins’ conceptualization of transmedia storytelling. By focusing mainly on Edgar Wright’s film adaptation, I examine how remediation is used in the film as a strategy to link the adaptation to the comic books as well as the simultaneously released video game. I argue that the film both integrates itself into the larger franchise by drawing on the other products, particularly through its visual aesthetics, and opens the door to a larger transmedial world by ›simulating‹ its existence through references to other products that seem to, but do not in fact, exist in our world.
Preferred Citation
BibTex
Fehrle, Johannes: Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 11 (2015), Nr. 1, S. 4-16. DOI: http://dx.doi.org/10.25969/mediarep/16504.
@ARTICLE{Fehrle2015,
author = {Fehrle, Johannes},
title = {Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM},
year = 2015,
doi = "\url{http://dx.doi.org/10.25969/mediarep/16504}",
volume = 11,
address = {Köln},
journal = {IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft},
number = 1,
pages = {4--16},
}
author = {Fehrle, Johannes},
title = {Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM},
year = 2015,
doi = "\url{http://dx.doi.org/10.25969/mediarep/16504}",
volume = 11,
address = {Köln},
journal = {IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft},
number = 1,
pages = {4--16},
}
The item has been published with the following license: Unter Urheberrechtsschutz