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Article:
Theoretische und methodologische Perspektiven des Multimodalitätskonzepts aus linguistischer Sicht

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Abstract

The article deals with fundamental and broadly discussed issues within the paradigm of multimodal analysis concerning how the intersemiotic interplay of semiotic resources constructs meaning. Taking a specifically linguistic focus on theories and methods within this paradigm, the article orientates particu-larly towards discourse analytical and text linguistic accounts which aim at a theoretically and methodologically fine-grained account of the notions of se-miotic mode and medium. The central idea is that re-constructing semiotic modes as theoretically tightly interwoven bundles of material, form and dy-namic discourse semantics provides a suitable foundation for fine-grained em-pirical analysis, which in turn allows a comprehensive examination and evalu-ation of the theoretical constructs proposed.

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Wildfeuer, Janina; Bateman, John A.: Theoretische und methodologische Perspektiven des Multimodalitätskonzepts aus linguistischer Sicht. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 14 (2018), Nr. 2, S. 5-46.http://dx.doi.org/10.25969/mediarep/16402
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The item has been published with the following license: Unter Urheberrechtsschutz