Krieg der Trolle. Digitale Reproduzierbarkeit und ›Memetic Warfare‹

Author(s): Wentz, Daniela
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  • EN
Although memes have become an integral part of digital culture, they have reached a completely new dimension in the context of political debate in recent years. Especially as instruments of right-wing politics and vehicles of far-right extremist messages, they have become dominant in recent times. On the basis of two examples, the American presidential election campaign of 2016 and the Christchurch-mass shooting in 2019, the article analyses the mechanisms that make them so central for political purposes.

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Preferred Citation
Wentz, Daniela: Krieg der Trolle. Digitale Reproduzierbarkeit und ›Memetic Warfare‹. In: Navigationen - Zeitschrift für Medien- und Kulturwissenschaften, Jg. 19 (2019), Nr. 2, S. 135-148. DOI: 10.25969/mediarep/13811.
 author = {Wentz, Daniela},
 title = {Krieg der Trolle. Digitale Reproduzierbarkeit und ›Memetic Warfare‹},
 year = 2019,
 doi = {10.25969/mediarep/13811},
 volume = 19,
 address = {Siegen},
 journal = {Navigationen - Zeitschrift für Medien- und Kulturwissenschaften},
 number = 2,
 pages = {135--148},
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