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Article:
Rippchen, Rüssel, Ringelschwanz. Stilisierungen des Schweins in Werbung und Cartoon

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Abstract

Pigs are a popular motif of many pictorial genres from butcher’s signs to greetings cards. This article analyzes pictures of pigs in advertising and cartoons. The guiding question is, which features are attributed to the pig and how they mirror zoological reality. The introductory section 2 presents ambivalent common sayings between the extremes ›Drecksau‹ (›dirty pig‹) and ›Glücksschwein‹ (›lucky pig‹). Section 3 investigates pictorial representations of pigs, mainly typical stylizations of body parts and the emphasizing of differences between domestic pigs and wild boars. Detailed analyses of current advertisements (section 4) and current cartoons (section 5) show that some topics are presented frequently and in a highly stereotypical manner.

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Schmauks, Dagmar: Rippchen, Rüssel, Ringelschwanz. Stilisierungen des Schweins in Werbung und Cartoon. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 2 (2006), Nr. 1, S. 126-148.http://dx.doi.org/10.25969/mediarep/16694
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The item has been published with the following license: Unter Urheberrechtsschutz