Review:
Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing

Author(s): Bies, Werner

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Bies, Werner: Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing. In: medienwissenschaft: rezensionen, Jg. 5 (1988), Nr. 3, S. 256. DOI: http://dx.doi.org/10.25969/mediarep/10737.
@ARTICLE{Bies1988,
 author = {Bies, Werner},
 title = {Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing},
 year = 1988,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/10737}",
 volume = 5,
 address = {Tübingen},
 journal = {medienwissenschaft: rezensionen},
 number = 3,
 pages = {256--},
}
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