Book part:

Medienkonvergenz und transmediales Erzählen: wie alles begann …

Transmedia storytelling in its broadest sense can be understood as telling a story with different media. The current discourse largely implies that this form of storytelling was caused by the recent phenomenon of media convergence. From the perspectives of narrative theory and cultural history such an assumption is doubtful. It will be shown that the first occurence of this special practice of storytelling cannot be attached to a certain time or culture. Rather, we have to assume that transmedia storytelling dates back to the beginning of storytelling itself. It will further be discussed which additional epistemic potential can be derived from the standpoint of cultural history.