1988/3
Browsing 1988/3 by Author "Bies, Werner"
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- ReviewFaulstich, Werner/Strobel, Ricarda: Bestseller als MarktphänomenBies, Werner (1988) , S. 264
- ReviewKoschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and MarketingBies, Werner (1988) , S. 256